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Services & Solutions

A range of services to maximize your returns from online production

  1. Automatically promote latest prices with the LiveAd system
  2. Automatically match offers to editorial with Active Ad
  3. Automatic relationship-based message targeting
  4. Bespoke solutions.

 

 

1. Promote Latest Markets and Prices with Live Ad

  • Real-time, event-driven tactical marketing
  • Latest odds, updated automatically every five minutes
  • No demand on client's IT team for setup or maintenance
  • Can be linked to pools or escalating jackpots
  • Easy-to-use, proprietary web-based interface
  • Integrates seamlessly with all publisher and agency ad servers and tracking systems

    Click here for Victor Chandler...

 


2. Automatic Content Targeting with Live Ad

  • Automatically match offers to editorial content
  • Promoting the right sports events alongside sports content
  • Advertising bets on specific teams or players whenever those teams or players are mentioned
  • Deep linking, e.g. to betslip, achieved automatically
  • Can be used to enhance rates of both response and conversion

    Click here for Sports.com case study

 


Relationship based targeting

  • Deliver different messages to active, lapsed and non-customers
  • Third party cookies, client cookies, database integration
  • Decrease inventory wastage
  • Increase conversion with all target groups

 


Bespoke Creative Solutions

  • Interactive treble calculators: enable end-user to select outcomes in three independent markets and quickly calculate the winnings on a successful treble bet
  • Odds comparison adverts: compare your odds with those of a brand name competitor and promote those markets where you are most favoured, displaying the disparity
  • Expanding banners: heighten conversion messaging by automatically expanding your ad unit whenever someone hovers over the ad to interact with it
  • Live HTML emails: create and refresh HTML email content dynamically, automatically presenting the latest market and price at the time of reception
  • Activity biasing: automatically promote markets and games that are currently creating greatest activity on your site

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