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Services & Solutions
A range of services to maximize
your returns from online production
- Automatically promote latest prices with the
LiveAd system
- Automatically match offers to editorial with
Active Ad
- Automatic relationship-based message targeting
- Bespoke solutions.
1. Promote Latest Markets and Prices with Live
Ad
- Real-time, event-driven tactical marketing
- Latest odds, updated automatically every five minutes
- No demand on client's IT team for setup or maintenance
- Can be linked to pools or escalating jackpots
- Easy-to-use, proprietary web-based interface
- Integrates seamlessly with all publisher and agency ad servers
and tracking systems
Click here for Victor Chandler...
2. Automatic Content Targeting with Live Ad
- Automatically match offers to editorial content
- Promoting the right sports events alongside sports content
- Advertising bets on specific teams or players whenever those
teams or players are mentioned
- Deep linking, e.g. to betslip, achieved automatically
- Can be used to enhance rates of both response and conversion
Click here for Sports.com
case study
Relationship based targeting
- Deliver different messages to active, lapsed and non-customers
- Third party cookies, client cookies, database integration
- Decrease inventory wastage
- Increase conversion with all target groups
Bespoke Creative Solutions
- Interactive treble calculators: enable end-user to select outcomes
in three independent markets and quickly calculate the winnings
on a successful treble bet
- Odds comparison adverts: compare your odds with those of a brand
name competitor and promote those markets where you are most favoured,
displaying the disparity
- Expanding banners: heighten conversion messaging by automatically
expanding your ad unit whenever someone hovers over the ad to
interact with it
- Live HTML emails: create and refresh HTML email content dynamically,
automatically presenting the latest market and price at the time
of reception
- Activity biasing: automatically promote markets and games that
are currently creating greatest activity on your site
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