Live Email messages

Emails are often not as up to date as the theory suggests; by the time the copy has been agreed, the data list run and the message sent out, it can be at least several days old.

Connextra's live ad technology can be embedded in the mail to show offers that are live at the moment the email is opened, whenever that is, every time it is.

This new service allows marketing companies and their agencies to send emails that contain messages that are live when the mail is opened, not when it was created.

This means that the offer can be changed at any time during the production and sending of the email, for example to reflect price changes or stock availability, so that the offer always reflects latest information.