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Clients & Partners
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Jointly owned by Arena Leisure, C4 and BSkyB, the horse racing
specialist used Connextra's LiveAd for road block branding campaigns
during Cheltenham and Ascot, feeding on pre-race excitement
with adverts that delivered streaming video and up to the minute
tips |
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Click here for case study. The UK's
leading independent bookmaker is using Connextra's ActiveAd
platform to promote the latest club-specific bets on each of
Premium TV's 78 official English Football League club sites… |
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Having piloted LiveAd on the Racing Post site during the
World Cup, the world's leading betting exchange is now extending
the solution to other co-brand partnerships |
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Gaming agency used Connextra's media management tools to deliver
third party tracking and campaign optimisation for The Spin
Room on behalf of Victor Chandler |
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As well, as letting Grand Hotel Casino update messages on
its creatives after they have been trafficked to publisher sites,
the LiveAd platform enables their agency, Publibanner, to easily
swap creatives and placements in order to optimise response
rates |
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Major European sportsbook using LiveAd to promote football
handicap markets on a range of Asian sites |
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Niche betting exchange modelled on a contracts market, Intrade
used adverts converting it's proprietary PIX format into fractional
prices for media spaces on Sporting Life and Oddschecker |
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UK's leading odds comparison site, Oddschecker has worked
closely with Connextra on product development and outsourced
data delivery solutions. |
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Sportsbook Working with Mediavest, Connextra successfully
turned around a bespoke data integration solution in 3 days
to launch a campaign promoting live odds in time for the World
Cup |
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Launching in May 2002, Sporting Options was the first betting
exchange to use Connextra's LiveAd platform to promote both
back and lay prices |
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Click here for case study. As
the owner of substantial content assets, Sports.com used ActiveAd
to monetize that content by automatically matching it to related
betting opportunities… |
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Owner of the Sporting Life, Sportal, Bettingzone and Teamtalk
properties, UK Betting has carried LiveAds for many Connextra
clients as well as using the platform to promote offers from
its Totalbet and UK Betting brands. |
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Click here for case study.
Beginning with adverts on Oddschecker promoting latest football
and horse racing prices, Victor Chandler has worked closely
with Connextra to streamline media management with flagship
Asian site, ESPNstar… |
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