VICTOR CHANDLER Case Study

CLIENT
Headquartered in Gibraltar and with offices around the world, the Victor Chandler business offers international online and telephone sports betting opportunities and web-based gaming in several languages. Widely regarded as the world's leading independent bookmaking and gaming group of companies, Victor Chandler enjoys over 150,000 customers worldwide and in 2001 could boast a monthly turnover in excess of £50 million.

NEEDS
Like many sportsbooks, Victor Chandler was hampered in its efforts to advertise betting opportunities around specific sporting events by the length of time taken by external agencies to deliver a new creative, and by the length of time taken by publishers to deploy that new creative once it was ready. Victor Chandler needed to change creative on a publisher site almost instantly, and wished to intensify the timeliness of the message by accompanying it with the latest odds for the event being promoted.

SOLUTION
Connextra worked closely with Victor Chandler to build an interface that enabled its marketing team to change the event being promoted within minutes and to have the odds for selected markets displayed in the advert and automatically updated. This interface also enabled the marketing team to control font settings and choice of visual assets, thereby lessening dependence on production teams as well as on publishers. Running initially on Oddschecker.com, the adverts were extended after a successful trial onto ESPNstar.com, on which site Victor Chandler can promote any market in any sport including, crucially, whole and split-ball Asian Handicaps.

Sports.com | Victor Chandler | Bet365