BET365 Case Study

CLIENT
bet365 Limited is the internet and telephone betting division of the bet365 Group Limited, which owns the Provincial bet365 chain of licensed betting offices in the UK. bet365 Limited also operates branded betting sites for the English Football League (The Nationwide League) under an exclusive deal with a joint venture set up by the Football League and PTV Limited (a subsidiary of cable giant NTL).

NEEDS
Having renewed its partnership with Premium TV, bet365 wanted to get beyond branding and promote the very fact that justified this relationship - that bet365 has an earlier, broader range of markets for clubs playing within the Nationwide League than any other sportsbook. Yet bet365 needed a way of doing this that imposed very little editorial overhead on either its own staff or those of PTV.

SOLUTION
Connextra delivered a fully automated advert that promotes on each club site a broad range of markets for that club's next fixture, automatically displaying not just the latest prices but also the right graphical elements to tie in with the club site's own identity.

Sports.com | Victor Chandler | Bet365