Sports.com uses Connextra's technology to automatically match live odds to its editorial

Sports.com, the sports portal, has chosen Connextra to provide the technology to automatically show up to the minute betting odds next to its sports stories throughout its site. The technology will automatically read the editorial each time the page is called and then change the ad to show odds that match the story. This ensures that the betting offers are continually kept up to date against the frequently changing stories without the need for the editorial team to spend time changing the ad contents to match stories. As the ads use the same code, appropriate odds are shown against each story on the Sports.com and over 250 connected sites automatically.