Connextra has just launched an online solution for the sports betting service of Playboy.com within a week of being briefed.

The client asked Connextra to help it show live odds in a campaign that had already started running, so Connextra pulled out all the stops and produced a new service that has helped Playboy to produce ever-changing ads showing live odds on cricket and world cup football.

Connextra's technology also allowed deep-linking click-throughs and a continuously-updating set of offers, to help improve both click-throughs and conversions.