Connextra announces the launch of its ads for QXL.com and Worldres.com

ActiveAd, Connextra's cutting-edge online advertising technology, is now driving contextually relevant ads on the following sites:

www.whatsonwhen.com for worldres hotels
www.teamtalk.com and www.liverpoolfc.tv for QXL Ricardo
www.mfc.co.uk and www.rangers.co.uk for sportingodds

If you click on any of these links and navigate around the sites, you will see each client's ads change to match their editorial surroundings, in real time as the page loads.

ActiveAd is Connextra's response to a strong demand trend among brand owners and their marketing agencies for a new generation of more powerful, effective and measurable online advertising tools.

At a time when online advertising is becoming increasingly obtrusive, ActiveAd offers advertisers a radically different approach to communicating with consumers.

There has been a consensus for some time within the online marketing industry that relevant content stimulates online purchases. Until the launch of ActiveAd though, it was not possible to automatically sew products and content together in seamless fashion through online ads.

We are automatically creating over 40,000 different creative executions in real time every day across these sites and have many more ads for customers in production.
Early results suggest we may be trebling the response rates that our clients are used to seeing from their banner ads. The right message at the right time drives higher click through rates.

ActiveAd receives enthusiastic independent review:

In a preview article last week on ActiveAd, David Worlock wrote the following in his highly respected weekly newsletter.

'The prospects here in betting, travel, e-commerce (especially books, music and videos) and even areas like e-learning are clearly significant.'
'Rather than flash obtrusive offerings for irrelevant products and services at users, services like MSN will be able to ensure that every ad which appears in front of users is relevant to what they are currently doing - a huge relaxation of the uncreative tension of intrusive web advertising.'

What Connextra can do for you

If like QXL, sportingodds and worldres hotels your company wants to achieve more with online advertising, we would like to discuss with you how ActiveAd can significantly improve your click through and conversion rates.

More details can be obtained from Iain Hutchison, Sales Director on
+44 (0)20 7438 8653 or from http://www.connextra.com.

Online advertising will never be the same again