Connextra and DFGW launch updateable banners for MyTravel

Press Release
30-May-2002

Connextra, the online marketing software company, and DFGW advertising have just launched the first-ever adaptable banners for their client MyTravel (previously Airtours).

The campaign features banners advertising late deals that can be edited remotely by the client during the campaign, thus allowing them to offer the ultimate in late-deal advertising.

The service works via a specially-built interface on Connextra's website which allows the client to change the copy, prices and clickthroughs within minutes, on any or all of its banners.

This technical breakthrough means that advertisers can use the web in a whole new way to promote short-term and limited- availability stock, as they can change the ads frequently to reflect their needs, making the net the most flexible medium of all for retailers.

The service, called LiveAd, is part of a growing range of online marketing services from Connextra, which extends from manually-editable ads, through to ads featuring live feeds and ads which can automatically adapt to match the surrounding editorial.

The campaign for MyTravel was conceived by DFGW advertising as part of their campaign to promote late deals for the airline over the summer.

Connextra was one of eight organisations from the software sector to be acclaimed as visionary by the BT Vision 100 research and awards programme for 2002. They featured in an index that also includes the Eden Project, the John Lewis Partnership and easyJet. The index was published in The Guardian on March 18.

More details can be obtained from Iain Hutchison, Sales Director on
+44 (0)20 7438 8653 or from http://www.connextra.com.