Malaysia Airlines context matches its offers on FT.com

Malaysia Airlines has launched a campaign through Connextra that automatically shows the right offer to match the surrounding editorial. Our unique context-matching software can read a page of editorial and automatically modify the ad to feature any of Malaysia Airlines' destinations it finds in the editorial, together with the price of a flight there. The client can therefore run a specific offers in the ads without having to create an ad for each of them, saving on production costs and on hassle trafficking them to the publisher.