Connextra - live creative updates and contextual selling

Affiliatemarketing.co.uk, August 2002

Connextra is a UK-based company promising to help merchants deploy up-to-date marketing creative - making it easy to provide instantly updated offers and to help your affiliates better merchandise your offers.

With a number of applications ideally suited to help the affiliate manager, Connextra is already being used by many brand name advertisers and affiliate enabled merchants such as Comet, MFI and the Electric Shop.

Connextra's sales manager, Iain Hutchison, was kind enough to give me an online demo of their product.

The LiveAd product allows you to change the content of your creative, live, whilst the campaign is still running. Through an online interface the merchant can simply update any aspect of the banner or button which in turn is automatically updated across the affiliate sites.

While some of these more basic features are offered by some of the affiliate networks, I found that some of the more advanced data feed applications that Connextra offered rather interesting. For example, Connextra have been working with betting sites to serve appropriate betting odds according to upcoming events. They also have the ability to serve banner content contextually based on the affiliate sites content.

Iain, claimed that their clients have been seeing between 50% to 300% performance increases.

The Connextra products have been approved and integrated with some of the leading affiliate networks including Commission Junction, UKaffiliates and Tradedoubler.

Entry level pricing starts from £1,500 per month, for those with an established network Connextra could prove to be a useful tool to help maximize your affiliates productivity.