Ladbrokes chooses Connextra to run multiple campaigns

Ladbrokes has chosen Connextra's new media management tool to run live offers in all its ads and be able to change, at a few minute's notice, which offers appear in which media spaces without needing to make or traffic new ads. Additionally, many of the ads use a data feed to ensure the offers are always up to date and automatically click through to the right page.

Ladbrokes' head of international marketing, Simon Miller, said: 'The flexibility this system offers is exactly what we need to keep our ads updated every minute.'