GUS runs changing messages with no creative costs

Great Universal Stores has chosen Connextra's LiveAd technology to enable it to run banner ads where the products and prices can be updated in minutes. Connextra's LiveAd service allows GUS to alter any aspect of the ad without having to traffic a new creative to the publisher. Thus the copy, image, headline, price or even the colours of the ad can be changed in minutes, to allow up-to-date pricing and also the testing of different offers with no creative costs or time spent trafficking new ads.