First Rate Travel's online currency service launches with contextual Flash ads

First Rate Travel, a foreign currency website backed by The Bank of Ireland, has just launched their new website selling foreign currency using Connextra’s context-matching technology in their ads.

The technology ensures that today’s exchange rates for any of 33 currencies are shown in the ads, automatically selecting the right currency to match the destination on the page the ad appears.

The creative execution uses Flash technology, in two different creative treatments, with up-to-date, contextually-matched content in each.

Using Connextra’s technology not only saves the client time, but also reduces the cost of building new creatives and removes the need to upload new ads to ad servers and publisher sites.

The example above shows how Connextra’s patent-pending context-matching technology ensures the right currency is shown in each ad: as this page mentions Ireland, the ad automatically shows the exchange rate for the Euro.