First Rate extends ads to include travel insurance offers

First Rate Travel Services, the foreign currency website, has extended its campaign through Connextra also to feature their new travel insurance products. The service uses Connextra's unique context-matching software to spot place names and automatically adapt the message in the ad copy to show the right insurance quote for the destination mentioned in the editorial.

By using Connextra's technology automatically to tailor the offer in the ad, First Rate Travel are able to make specific offers on each page where they advertise - which produces much higher clickthrough rates - without needing to design and make many separate ads.