Expedia uses live context matching for flight and hotel deals

Expedia has launched a campaign to promote its hotels and flights using Connextra's context matching technology, which automatically shows offers that match the editorial appearing next to the ads. Connextra's unique editorial analysis technology spots destinations in the editorial and automatically changes the content of the ad to show flights or hotels for the same place.

Furthermore, as the information in the ads is read straight from a feed into all the ad spaces, the prices and details are automatically up to date, ensuring that the best offers appear as soon as they are created.