Coral Eurobet Chooses Connextra
as
Ad Serving Partner
Coral Eurobet joins a growing list of UK bookmakers on Connextra's
LiveAd platform as it commences a three-month pilot of the betting
industry's only specialist ad serving system.
Nick Mills, Head of Marketing at Coral Eurobet, says he chose
the system because it's the only ad server that enables bookmakers
to conduct marketing online in a way that complements proven
offline strategies of product and price promotion.
Coral has already completed its first phase of the project,
and is running a range of live-price creatives on key partners,
including www.thesun.co.uk and www.sportinglife.com.
Having gone one better than other Connextra clients - Ladbrokes,
Victor Chandler and bet365 - by hooking in a live feed of
escalating jackpot prizes, Coral now plans to extend its use
of the system to the TradeDoubler network and its CRM email
activity.
"It's now much easier to publish event-based creative
across our partner base," commented Rosemarie Torres,
Coral Eurobet Marketing Executive. "And we can quickly
measure the impact of the new system by using it to test alternate
communications strategies across key sites. The early results
look very promising."
David King Lassman, Connextra MD, added, "We're now
at a critical point in the UK, both in terms of driving awareness
among advertisers of the benefits of third party ad serving
and in terms of becoming the established standard for the
betting and gaming industries."
About Connextra
Providing online marketing services since 1999, Connextra
is now the UK's leading provider of ad serving services and
marketing solutions to the betting and gaming industries.
More details can be obtained from Iain Hutchison, Sales Director on
+44 (0)20 7438 8653 or from http://www.connextra.com.
About Coral Eurobet
Established in 1926 and based and licensed in the United
Kingdom, Coral Eurobet is now one of the leading betting and
gaming operators in the world. Coral Eurobet operates two
major trading divisions: Coral, the UK Business, and Eurobet,
the International Business
Coral operates nearly 900 licensed betting shops throughout
the United Kingdom, as well as a substantial telephone betting
operation, two greyhound racing stadia and an online betting
business at www.coral.co.uk. Coral also operates an online
casino at www.coralcasino.com and an online gaming
site at www.coralgames.co.uk.
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