Acquisition of Advertising Technology Company Connextra

With 85% of Connextra‘s clients in the gambling industry, there are substantial opportunities for Betgenius to provide a wider range of services to bookmakers, and develop innovative new products for the gambling industry.

About Betgenius Limited
Betgenius maintains a database of odds from 34 leading Internet bookmakers and betting exchanges including Ladbrokes, Coral, Betfair and major European brands covering a huge range of sporting and non-sporting events from horse racing and football to politics and financial markets. Betgenius‘ technology updates odds continuously, feeding a database that typically contains at least 250,000 up-to-date odds. Betgenius‘s bestbetting.com covers more odds for more events than any other odds comparison site.

Michael Hornung, Chairman of Betgenius said: "There is a compelling fit between Betgenius and Connextra given the overlap of customers, strategic directions and the strengths of the respective teams. We are excited about the acquisition of Connextra and the opportunity to develop additional high quality products and services."

Mark Locke, Connextra has grown its client base and now has wide distribution within the UK gambling industry and is growing rapidly in the rest of the World. As part of the Betgenius product portfolio we will integrate comprehensively with Connextra to offer unique and effective services for gambling focused clients."