The Guardian and BT select Connextra as one
of the top 100 most visionary companies

Connextra, the online marketing software company that enables clients and agencies to run live data in its ads, has been selected by BT and The Guardian as one of the 100 most visionary companies in the UK.

This nomination reflects Connextra's innovative technology and also its management approach to the creation of new solutions to online marketing problems. Many major brand names have now benefited from Connextra's vision, namely that automation can significantly increase the responses from online marketing, by enabling clients to run live and contextually relevant messages in any online ad space.

Connextra was one of eight organisations from the software sector to be acclaimed as visionary by the BT Vision 100 research and awards programme for 2002. They featured in an index that also includes the Eden Project, the John Lewis Partnership and easyJet. The index was published in The Guardian on March 18.

The scheme, originated by BT, identifies 100 innovative UK organisations that have achieved strategic goals through visionary activities over the last 12 months - regardless of size, age or sector.

Hugh Merrill, director of Strategic Partnerships at BT Retail and an advisory panel member, said: "These visionary organisations have shown clarity of purpose, imagination and the capacity to break boundaries. They have taken original concepts, converted their ideas into reality and now connect with employees, suppliers, partners and customers in creative new ways."

David King Lassman, CEO of Connextra, said: "We are very proud to have been included in the BT Vision 100 Index, especially among such esteemed company. It is an indication of the great progress we have made at Connextra, especially in our efforts to breathe new life into the online advertising market, where our suite of products are receiving such widespread acclaim."

Further details about the initiative can be found on the BT Vision 100 website at www.bt.com/business/vision100

More details can be obtained from www.connextra.com.

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