Argos automatically shows the right offers

Argos has launched a campaign through Connextra that automatically shows a product, its description and the right price, to match the editorial it appears against. If no match is found the ad shows a selection of the best offers of the day. This means that Argos can run specific ads for specific products, or change the prices and copy, all without having to produce any further creatives. Furthermore, as the information in the ads is delivered straight from a feed into all the ad spaces, the prices and details are automatically up to date, ensuring that the best offers are promoted as soon as they are available.